Interactive marketing

We belong to a consortium of advertising/marketing agencies that share ideas, documents, industry pricing standards, etc.

One of the hot topics this year is the move of small/midsize agencies to add interactive marketing to the list of services. Interactive meaning anything internet related....SEO, SEM/Google/Yahoo advertising development and management, banner advertising, email marketing, wikis, corporate blogs, etc.

Since most of our clients are small cap companies, I researched how we can use these "Web 2.0" strategies. What's important is that we've interviewed clients and customers in the B2B and B2C markets we target. The top of all client's list is how to drive traffic to their websites and convert them to a customer.

Web 2.0 is designed to do that...but the message that we so often want to be in control of...is less controllable in the web 2.0 space. As users and channel partners of our clients products and services speak out about their experiences, whether good or bad, we need to continue trying to integrate the client's brand in as much online exposure as we can.

Kevin