Interactive marketing

We belong to a consortium of advertising/marketing agencies that share ideas, documents, industry pricing standards, etc.

One of the hot topics this year is the move of small/midsize agencies to add interactive marketing to the list of services. Interactive meaning anything internet related....SEO, SEM/Google/Yahoo advertising development and management, banner advertising, email marketing, wikis, corporate blogs, etc.

Since most of our clients are small cap companies, I researched how we can use these "Web 2.0" strategies. What's important is that we've interviewed clients and customers in the B2B and B2C markets we target. The top of all client's list is how to drive traffic to their websites and convert them to a customer.

Web 2.0 is designed to do that...but the message that we so often want to be in control of...is less controllable in the web 2.0 space. As users and channel partners of our clients products and services speak out about their experiences, whether good or bad, we need to continue trying to integrate the client's brand in as much online exposure as we can.

Kevin

Media Trade Shows

In addition to traditional marketing and Web 2.0 marketing we've started managing "media trade shows," solely targeted to generate media attention for exhibitors.

Our shows:

Gift Guide Show (Show for holiday gift editors)
http://www.giftguideshow.com

&

Green Products Expo (Show for editors who cover consumer green products and trends)
http://www.greenproductsexpo.com

The shows are held in New York City and are only open to media attendees. 2007 shows were well received by both the exhibitors and media.

Kevin
http://www.starklmc.com